Making Real-Life Business Cases Engaging through Creative Formats (Session 20I)
Rebecca Chung, International Institute for Management Development
Garden Hotel, June 22, 13:30-17:30
The workshop is designed for current and potential case teachers and writers who want to explore creative options in the Case Method. To be effective as a teaching tool to stimulate class discussion and learning, a field-based decision-oriented case must be engaging. To help you achieve this, Rebecca Chung, who has won awards in the 2005, 2006 and 2007 European Foundation for Management Development ¡§EFMD¡¨ Case Writing Competition as well as the 2008 Imagination Lab Foundation Award, will work with you to identify different creative formats. Today, most cases are still presented in ¡§text¡¨ format, Rebecca will kick off the session by introducing some other formats of her award-winning cases, such as PowerPoint slides, cartoons, video clips and exercises (see ¡§Choreographing executive communication with experimental cases¡¨ in ECCHO¡¦s Spring 2007 Issue). Then, you will work in small groups to come up with a plan for how to creatively present a case.
What to bring to the workshop:
• An open mind
• An idea about a real-life business dilemma, with some basic facts,
that you would like to develop into a teaching case, or an existing text
case that you would like to present in an alternative format (one source
of text cases: ECCH)
Related Links
ECCHO : http://www.ecch.com/about/read-ECCHO.cfm
ECCH : http://www.ecch.com/about/online-case-search.cfm
How to Register
Fill in the registration form here and send to Mr. Red Ng at iacmr@asu.edu before June 1 2008. Results will be notified by email.
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