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Presidential Speech
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Presidential Speech for Conference
2008
Presidential Address: Independent Thinking: A Path to
Outstanding Scholarship
Xiao-Ping Chen, University of Washington
June 19-22, 2008, Guangzhou, China
Index
1. What Is Independent Thinking?
2. Why Is It So Difficult To Maintain
Independent Thinking?
3. Approaches to Developing Independent
Thinking
4. Transforming outside pressure into intrinsic
motivation
5. Listening with an Open Mind
6. Developing Passion for Research
Good evening!
Ladies and Gentlemen, Colleagues and Friends:
Welcome to the closing dinner for the Third Bi-annual
Conference of IACMR! It is almost the end of our 3-day
conference, you must be feeling excited, overwhelmed, and
exhausted at the same time. I hope you have enjoyed this
conference as much as I did, and I feel that I¡¦m rejuvenated
and ready to go back for more research!
China is emerging as a prominent force shaping global
business as well as shaping ¡§a whole new world¡¨, and it is
the ¡§world¡¦s largest startup and turnaround¡¨ (McGregor,
2005). The secret of the Chinese economic miracle relies on
its fast growing companies, grassroots entrepreneurial
activities, and its hard-working people. As the largest
developing economy in the world, China provides a rich
context for management research and a great opportunity for
management scholars to experiment and to test theories,
models, and ideas.
I once had an opportunity to visit one of the most respected
companies in China: Huawei Technologies Ltd. Huawei was
incorporated and established in 1988, with its core products
in telecommunication networks. In less than 20 years, it has
over 44,000 employees, of whom 48% are dedicated to R&D. Its
global R&D centers are located in Bangalore, India, Silicon
Valley and Dallas, USA, Stockholm, Sweden and Moscow,
Russia, in addition to those in Beijing, Shanghai, Nanjing,
Shenzhen, Hangzhou and Chengdu in China. The company serves
28 of the world's top 50 operators, as well as over one
billion users worldwide. It becomes a leader in providing
next generation telecommunication networks. One of the
things that impressed me the most was its university,
responsible for training and developing the workers,
technicians, managers, and future leaders of Huawei. Besides
its top-notch facilities, it also has an R & D department
that does research in management-related areas. For example,
one of the challenges the company faces today is related to
its operations in different parts of the world, that is, how
to keep a balance between standardized corporate practices
but at the same time show enough sensitivity to local
culture so that such practices can be accepted. As one of
the first companies in China that have the majority of its
revenue from foreign operations, Huawei is desperately
exploring ways of getting it right.
And this is just one of the numerous managerial challenges
facing Chinese companies that call for management scholars
to dive in and study. I see today¡¦s China as a golden time
for management scholars to make contributions to theory
development and to the growth of Chinese companies. For
example, the various ownership types existing in China today
provides a rich context to study how corporate governance
structure influences firm performance; how firms with
different ownerships go around about getting financial and
human resources, or developing market needs; and why some
firms are more ready to compete in the global market than
others. Another example is the huge talent war that
companies fight in today¡¦s labor market. We read news
everyday reporting individuals and sometimes teams jumping
ships. Even though employee turnover is a topic that has
been studied for years, ¡§group turnover¡¨ is a unique
phenomenon that has its own characteristics and mechanisms.
Moreover, grassroots entrepreneurship is another phenomenon
that calls for management scholars¡¦ attention, because it is
the driving engine of a few most successful provinces¡¦
economy (e.g., Jiangsu and Zhejiang). Not to mention other
topics such as leadership, teamwork, cooperation,
competition, or communication that are important to the
success of individuals and organizations, yet has not been
studied much in the Chinese context.
While the opportunities are plenty, I see many challenges as
well. One of such challenges is from within, that is, we
often constrain ourselves to certain ways of thinking and
conducting research, and dare not break old molds and
propose completely new paradigms. We follow what others do
and study the topics that have been studied by others; we
hope that our ideas do not deviate too radically from the
norm so that our papers can be accepted for publication. In
this evening¡¦s speech, I would like to address this
challenge, and share with you my view about the most
important quality in an outstanding scholar. The title of my
speech is:
Independent Thinking: A Path to Becoming an Outstanding
Scholar
¡@
1. What Is Independent Thinking?
As any scholar will do, I¡¦ll first define what I mean by
independent thinking. Maintaining a rational, neutral,
objective view about any topics and phenomena, including
social problems, organizational issues, teamwork issues,
even individual problems is the precondition to independent
thinking.
What is a rational, neutral, and objective attitude toward
research? Scholars who possess such attitude to research
often do not have a pre-conceived preference for certain
type of outcomes; rather, they will collect as much evidence
as possible, use rigorous statistical tools do analyze the
data before making conclusions. If they find that the data
suggest something that is completely different from what
they have hypothesized based on theoretical reasoning, they
will think deeply and figure out why that is the case, and
what explanations might help them understand such
phenomenon, and then conclude whether it was the problem
with their hypotheses, or it was the problem with the
methodology they used in collecting and analyzing data.
Based on these analyses, they either confirm or disconfirm
their hypotheses.
And independent thinking is the ability to use multiple
perspectives or unique/unusual perspectives to analyze and
interpret certain phenomena; it is the ability to insist on
using consistent scientific criteria and universal value
systems to evaluate and make judgment about the phenomena of
your interest. It emphasizes using new approaches and being
different rather than following and imitating others.
2. Why Is It So Difficult To Maintain
Independent Thinking?
As individuals who live in the society and constantly
surrounded by others, we are more or less ¡§brainwashed¡¨ by
the society and unconsciously wear ¡§colored glasses¡¨ when
observing and judging what we see. As a result, we often
only see things that we expect to see or want to see (it is
called selective bias in social psychology). Sometimes, we
would even totally ignore some facts, and sometimes view
opposite evidence as the one that supports our hypotheses.
At the same time, we have also been educated to use the
¡§advanced-backward¡¨ criterion to evaluate everything, and
often time equivalent ¡§Western¡¨ to ¡§advanced¡¨, and
¡§non-Western¡¨ to ¡§backward¡¨. The categories upon which we
make such judgment include management practices, national
cultures, corporate cultures, etc. Once this becomes a
habit, it is very difficult to keep a neutral attitude
anymore. Moreover, the things that are labeled ¡§advanced¡¨
often become popular, therefore, we all go after that to
avoid appearing ¡§backward¡¨.
For example, in recent years, many terms become popular in
Chinese management field, such as ¡§fire the bottom 5% of the
workforce¡¨, ¡§competitive advantage¡¨, ¡§self-managed teams¡¨,
¡§balanced scorecard¡¨, ¡§six sigma¡¨, ¡§360 degree evaluation¡¨,
¡§ERP¡¨, and¡§CRM¡¨. Most of these terms are proposed by Western
scholars or practitioners, who developed the knowledge over
years of research and practice. Without a doubt, they should
be useful for managers to learn and practice.
The interesting thing I observed, however, is that the
popularity of these terms is much more prevalent in China
than in the U.S. For example, GE uses ¡§fire the 10% of the
bottom performer¡¨ in managing performance, it measures two
dimensions: performance and value congruence. If an employee
scores low on both dimensions, he/she is likely to be fired.
This evaluation system created a very competitive
environment inside GE, which was consistent with the
corporate culture Jack Welch wanted to have, so it had a
positive effect on GE¡¦s sustainable growth. On the other
hand, we also know that many of other American companies do
not adopt such evaluation system, and they are also doing
very well. But I remember about three years ago when I
visited China, almost every business executive I met was
talking about GE¡¦s evaluation system and told me that they
wanted to use it in their companies too. When I asked them
why, they said that if GE¡¦s success is partly related to
this system, then it should be equally effective if they use
such system.
Another interesting phenomenon I observed is that once a
management concept becomes popular, it will be pursued by
majority of Chinese managers, and push it to the extreme.
¡§Learning organization¡¨ is such a construct. We all know
that Peter Senge was the person who first proposed this
construct, and it refers to an organization in which members
are engaged in constant learning and applying new knowledge
to improve the quality of product or service. These
organizations encourage employees to think out of box, try
out new ways of doing things, sharing knowledge, and
challenging one another, as a result, they always reinvent
themselves and maintain successful. This construct was well
received by American companies, and many companies become
more willing to provide resource in employee training and
development. Many companies open universities, provide
tuition reimbursement, and create intranet to promote
employee learning. However, when this concept gained its
popularity in China, almost everyone started to use this
term in all kind of situations, and push it to the extreme.
For example, I saw ¡§learning family¡¨, ¡§learning school¡¨,
¡§learning government¡¨, and even ¡§learning China¡¨ in Chinese
newspapers, magazines or business forums. While at the same
time, when I ask whether their companies actually provide
tuition reimbursement to employees, almost none of them said
yes.
Similar phenomenon occurs in the management research filed.
For example, people often ask me what¡¦s hot in today¡¦s
management research. They want to find out what¡¦s hot and
popular, and assume what¡¦s hot is what¡¦s ¡§advanced¡¨; some
also assume that there is ¡§advanced vs. backward¡¨
statistical methods, and only use the ¡§popular¡¨ statistical
tools (e.g., hierarchical regression, HLM) in their research
to increase its likelihood to be published. They forget that
methods are tools used for the purpose of the research, they
do not have meanings by themselves.
In my view, the salience of such phenomenon in the Chinese
culture can be explained by the Theory of Reasoned Action (Ajzon
& Fishbein, 1980). This theory posits that people are
rational and they engage in deep analysis before taking an
action. There are two main factors they take into
consideration. One is their own attitude toward such action,
the other is their perception of the social norm, or ¡§what
others will perceive me if I do such a thing¡¨. When these
two factors are consistent and positive, they will take
action without hesitation. However, when these two factors
are not consistent, whether they follow their attitude or
their perception of the social norm becomes unclear.
Research findings from cross-cultural research suggest that
there exists cultural difference in predicting behavior. In
countries that emphasize individualism such as the U.S.,
Canada, or Australia, majority of people will rely on their
own attitude to make a decision, whereas in countries that
emphasize collectivism such as China, Japan, or Korea,
people are more likely to follow the social norm in
determining behavior. Therefore, in collective and
relationship-oriented cultures, individual behavior to a
large extent reflects the superficial value orientation of
the society, rather than the values he/she strongly
identified with. Therefore, for scholars who live and grow
up in a collectivist culture, they need to make a greater
effort and experience more internal struggle to keep
independent thinking and pursue what they are really
interested in studying than scholars who live in a more
individualistic culture.
There are a few consequences for chasing fad or pursuing
popular topics. One is the short-term success. You studied
something hot, used popular research methods or statistical
tools, made good impression on the reviewers, and published
your papers. But in the long run, because hot topics change
fast (today OCB, tomorrow emotional contagion; today
competitive advantage, tomorrow creativity and innovation),
if for some reason you cannot keep up with the change and do
not possess all cutting-edge knowledge of these hot topics,
it will be extremely difficult to maintain a good
publication record. Of course, a more serious consequence is
the loss of your personal identity. After decades of
research, even yourself might get confused about what
exactly your research stream is, what you are known for,
because you have not established a consistent image as a
scholar. Moreover, those who always follow to pursue hot
topics will never become the leader of a research stream, or
an innovator of a new research paradigm, as a result, their
contribution to management science will be very limited.
Therefore, without independent thinking a person is not
likely to become an outstanding scholar.
3. Approaches to Developing Independent
Thinking
Understanding the power of minority. Assume that you
and your colleagues are discussing a research idea about
studying the collective turnover phenomenon. Your colleagues
all suggested use the notion of ¡§job embeddedness¡¨ to study
this, but you thought that some other factors might have
more predictive power, for example, the charisma of the team
leader, conformity of the members, or company policy. But
from discussion, you felt that your colleagues thought that
job embeddedness was a relatively new concept, and there has
been studies supporting it, so if you use this concept, it
would increase the probability for your paper to be
accepted. Nobody raised any objections. What would you do
then?
Psychologists have studied individual behavior in groups for
many years. The most classic one are the series experiments
conducted by Asch (1951). Asch had a basic assumption before
the experiment, that is, U.S. is a society with a strong
individualistic orientation and with an emphasis on
independence; individuals are more likely to insist on their
own thinking and less likely to be influenced by others.
Therefore when facing a simple task with a group of
strangers, people will give independent and correct answer.
So he designed a simple judgmental task of line length. To
his surprise he found that even though 25% of the
participants could always gave a correct answer, over 70% of
the participants will follow others¡¦ incorrect answer at
least once.
If I use this research finding to predict your behavior in
your discussion with colleagues, it is very likely that you
will keep your mouth shut and go along with your colleagues¡¦
decision. It is not surprising that the conformitive
behavior is more likely to appear in societies that
emphasize interpersonal harmony, especially when you are
with your work colleagues. However, in studying conformity,
Asch also found something quite unexpected.
Asch found that when people who express their opinions
before a person all said the same thing, its effect on this
person¡¦s conformity is the strongest. To further find out
the group size effect, he experimented with 1, 2, 3, ¡K to 14
members with unanimous responses or not. It showed that when
there is one person expresses a different view, even when
all the other 13 people expressed the same view, the
likelihood of conformity decreased dramatically. More
interestingly, the effect remained the same even when the
one person kept silence! Later, other researchers replicated
the same phenomenon, and further discovered that the person
with a different view could destroy the majority¡¦s
consensus, and give courage to those who originally did not
dare to express different views. This is the opposite of the
conformity, and I call it ¡§the power of one dissident¡¨.
There is a famous American movie called The Twelve Angry Men
that told a story about how one jury member who believed the
innocence of the defendant convinced the other eleven jurors
who all believed that the defendant was guilty. It took two
hours in the movie to complete this process, and the actor
played this ¡§minority¡¨ juror was Henry Fonda. This movie is
now collected in American Congress Library as a ¡§National
Treasure Movie¡¨. From what happened in history, we also know
a lot of cases where the ¡§minority¡¨ influenced the majority
and changed the course of history forever. Galileo, Darwin,
Marx, and Einstein once were all ¡§minorities¡¨, it was the
courage they had to express their views that changed
majority¡¦s perception and understanding of the world, and
eventually become main stream; hence the power of the
minority.
So when you find that the topics that interest you are
¡§minority topics¡¨, or when you discover that your
perspectives are completely different from others¡¦, do not
be scared or discouraged. It is possible that when you speak
up your mind with a trembling voice, it gives courage to
people after you to express their ¡§minority views¡¨. Your
action is not just influenced by others, it can influence
others too. The influence exerted from majority to minority
could be similar as the influence exerted from minority to
majority, it is a process of mutual influence.
Under what circumstances will the minority¡¦s voice be
actually heard by the majority and get their attention?
Research shows two crucial conditions: (1) the minority
opinion needs to be highly consistent. For example, your
colleagues all thought that ¡§job embeddedness¡¨ is a viable
concept to be used in your study, but you saw a lot of
problems and raised your concern. At first, they are likely
to ignore you because your view is just too far away from
them. However in the second meeting and third meeting you
again raise your concern and provide more evidence to prove
that your concern is valid, then they may really start to
pay attention. (2) the minority¡¦s attitude should not be too
rigid. For example, when you question the usefulness of
using ¡§job embeddedness¡¨ to explain the collective turnover
phenomenon, your colleagues provide many reasons to explain
why this is the case, but you do not listen and insist that
you are right, then your influence on them will be very
limited. In contrast, if you express that you understand
their logic and believe their data, but also emphasize the
reasonableness of your opinion, you will be able to
influence them more.
Another interesting research finding is, even though
conformity happens all the time, it does not mean that the
individuals who conform really accept the majority¡¦s
opinion. In most cases, they conform to fit to the group,
and to be accepted by others. Once the pressure of being
accepted is lifted, they will go back to their original
position. On the other hand, in the process of minority
influence on the majority, the opposite happens. Minority is
often lonely, even a few individuals in the majority agrees
with them, they dare not express under pressure. But
minority¡¦s opinion will certainly challenge the majority¡¦s
thinking and force them to look at things from different
perspectives. This thinking will take some time, but once
they could see the logic and rationale behind the minority¡¦s
position, they are more likely to accept and identify with
their views.
Therefore, by keeping in mind the power of minority, it
could help us to hold on the belief of independent thinking.
4. Transforming outside pressure into
intrinsic motivation
I often hear complaints from my colleagues or doctoral
student: too much pressure! Asking them what the pressure
is, they identified publication. For professors who have not
got tenure, if they do not publish enough, they will not get
promoted, thus no job security. For doctoral students, if
they do not publish, they might not be able to graduate.
This external pressure made doing and publishing research a
great pain rather than fun, and also made it difficult to
come up with new and fresh ideas. To deal with pressure,
some chose to add one moderating variable and write a paper,
then add another mediating variable in existing theoretical
model and write a different paper.
A friend of mine told me her pressure. Her department just
had a new director who was extremely interested in charity
work, and often does fundraising in the office. For example,
he asks them to donate old clothes to people in the
earthquake, asks them to ¡§adopt¡¨ orphans, and donate money
to the ¡§hope schools¡¨. She said she is a loving and caring
person, and wish everyone has a good life. But if she keeps
donating money to charity while need to take care of her own
family, it creates some financial problems for her. But even
though she has some reservations, she still participated in
all these activities to deal with the external pressure and
to maintain her director¡¦s face.
This story reminds me another story about an office manager.
This manager is not into charities, but is a workaholic. He
came to office at 7am every morning, and leave office after
9pm every evening. He works hard and uses the same criteria
in treating his subordinates. Even though he did not
explicitly tells others to stay in office late, to his
surprise, he found that most of the subordinates stay until
he leaves. What he does not is, the main reason that others
do not leave is because he is still there.
If we move our focus from the supervisor to the
subordinates, we can see the pressure they need to deal
with. Even though the pressure sometimes is not directly
related to work, and it is from supervisors whose behavior
reflects their own interest, belief, and work style; this
pressure is real to subordinates. In a culture in which
conformity and obedience are expected, one needs to have
special courage to resist such pressure.
It is similar in the academic field. When your department
chair requires you to publish as much as fast as possible
while does not care what your research topic is, or what
methodology you use, it is likely that produce pressure on
you so that you would like to find shortcut to publish,
rather than focusing on the topics of your real interest and
developing theories with depth, since it usually takes many
years. Under these circumstances it is also very difficult
to resist pressure.
Personally I like the methods used by some companies in
encouraging employees to care for the public good. They do
not force, but provide incentives and choices. For example,
Microsoft has a ¡§matching policy¡¨ for all employees who make
donations (money or time) to non-profit organizations or
charities. If an employee donates $600 to Red Cross,
Microsoft would donate $600 to match, this way, Red Cross
actually receives $1200. Every year Microsoft spends $60
million on this alone.
A method like this can actually evoke one¡¦s intrinsic
motivation to care for public welfare or charity, its effect
is positive and sustainable. In fact, this principle applies
to the academic field as well, and is consistent with the
essence of the ¡§self-determination theory¡¨.
Self-determination theory posits that individuals have the
need for autonomy, when a person¡¦s behavior is driven by
his/her intrinsic forces, the motivation is the strongest.
When the pressure is from outside, there will be several
reactions to it: reject, accept, identify, and internalize.
With rejection or superficial acceptance, one has to
complete a task, and don¡¦t see much meaning associated with
the task. With identification and internalization, one
actually transforms outside pressure to intrinsic
motivation, and regards work as a necessary component of
self-realization, thus happily work hard. Research has shown
that behaviors driven by external pressure are likely to
disappear once such pressure is lifted; whereas behaviors
driven by ¡§internalization of pressure¡¨ are unlikely to
change with the changes of the external environment.
Therefore, the spirit of independent thinking can be
fostered through the internalization of ¡§conducting research
to discover truth and reveal underlying mechanisms is what I
called for¡¨.
5. Listening with an Open Mind
Sometimes I find that when people have different views or
interpretations about a person or an incident, it is not
because they have different values or criteria, but because
they have different information about this person or
incident. For example, the impression/ judgment we make
about a celebrity is based on what we read from newspapers
or magazines, while the people who are very close to this
celebrity might have very different views. In such a case,
it is likely that we will modify our impression based on
insider information.
The interesting thing is, however, in many situations, once
we form an impression about a person or an incident, we
often do not like to get new information to adjust our
evaluation, especially when this new information challenges
the judgment one already made. Social psychologist Gary
Stassor and colleagues have studied the information sharing
process in group decision making for many years and found
the ¡§information sampling¡¨ phenomenon. In their classical
experiment, they formed 3-person groups to make a decision
about who was the best candidate for president of a student
association. They first ask them to read the candidates
background information individually, then put them in the
3-person group to discuss and make a decision. There were 3
candidates: A, B, and C, and the information about each
candidate is shown below:
|
Information |
Candidates |
| ¡@ |
A |
B |
C |
|
Positive |
8 |
4 |
4 |
|
Neutral |
0 |
4 |
0 |
|
Negative |
4 |
4 |
8 |
They created three experimental conditions: (1) all group
members have all information, (2) some information is shared
by all members¡Xcommon information while other information is
owned by only one group member¡Xunique information. For
example, common information is A (2 positive, 2 negative), B
(2 positive, 2 neutral), C (4 negative), and unique
information is 1 positive and 1 negative from each
candidate, and (3) only 2 positive information about
candidate is shared, all of the other information is unique.
After each subjects individually studied the information
they received, they were put into a 3-person group.
Theoretically, during group discussion all information will
be discussed (no matter it was common or unique information)
and shared, therefore, all group decisions will be the same,
i.e., A will be the best candidate.
What they found however, was something quite different. Only
groups in condition (1) chose A, whereas majority groups in
condition (2) chose B, and groups in condition (3) had
different choices! Based on the content analysis of the
videotaped group discussion, they found that contrary to
what we would have expected that the unique information
should catch attention during discussion, the information
that was discussed the most, over and over again, was the
common information! In other words, the information received
before group discussion somehow had a great effect on
members¡¦ judgment, and this judgment influenced how they
process information during group discussion. Two conclusions
may be drawn from this research:
-
When people get the same information, they make similar
judgments, indicating that the judgment criteria are
similar; whereas when they get different information,
even with similar criteria, they make different
judgment.
-
Once a person made a judgment based on the available
information, it is likely that this person will
disregard new information not consistent with his/her
judgment.
Therefore, when we hear different views or opinions, do not
immediately assume that was because we have different value
systems or judgment criteria, it is very much likely that it
was because we had different information/facts/evidence.
Independent thinking requires us to treat all information
with equal weight, which will help us make more rational and
accurate judgment. So listen and listen carefully with an
open mind.
6. Developing Passion for Research
A few colleagues of mine are world renowned management
scholars, they have researched many interesting phenomena,
published hundreds of articles, and earned great respect in
the field. Out of curiosity, I asked them what made them
work so hard and be so productive. Their answers were
surprisingly similar, that is, they are passionate about
what they study. It is this passion that drives them
continue working hard after they get tenure; it is this
passion that sustains their exploration of different
research field and produces their unique views and thoughts;
and it is this passion that brings them great satisfaction
in publishing articles, and ignore the ¡§fame¡¨ or ¡§external
reward¡¨ associated with publishing.
It is interesting to see the connection between a person¡¦s
passion about a research topic and the depth of his/her
observation and insights regarding the topic. Often times I
hear my students say that the most difficult time during
their doctoral study is when they need to choose a topic for
their dissertation. Sometimes even after they made a choice
of topic, every time they need to think more about the
topic, they feel pain. I sometimes joke to them, if this
research topic brings you such pain, you¡¦d better stop now
rather than later. It appears to me that they are in the
strange circle of doing research for research, rather than
doing research for the love of discovering something
interesting, something that has not be revealed before, and
something that really intrigues them. Without passion for
the topic you study, it will be difficult to think deep and
offer insights, thus limiting one¡¦s potential contribution
to the field.
I would like to share my personal experience here. I still
remember the first time I read an article on social dilemma
written by David Messick and colleagues, that was 1986, I
was a master¡¦s student at Hangzhou University. In the
article, they described the resource dilemma and studied
when many group members overuse resources, the need for
leader emerges. I was absolutely elated and stunned about
the complexity of the dilemma, and couldn¡¦t stop thinking
about it (obsessionļ. I needed to choose a research topic
for my master¡¦s thesis at that time, so without a doubt, I
chose social dilemma. I designed my own experiment,
recruited subjects by going to classrooms ask for
volunteers, and borrowed a conference room as my laboratory.
I remember the great sense of exploration and adventure I
had at that time, it was the very first social psychological
experiment ever done in the history of our department. It
was like a dream.
For the same reason, I felt great excitement after I arrived
in University of Illinois and found out that Professor
Komorita was conducting social dilemma experiment. During
the years of my doctoral study, I kept thinking about one
question: in a social dilemma situation where there is a
conflict between maximizing personal interest and maximizing
collective interest, what will be effective means to induce
group members to cooperate and contribute to the group. I
think about this when I¡¦m in class or when I sleep, when I
walk or when I eat. Sometimes ideas will come to me when I
wake up in the middle of the night. More interestingly, I
notice that I also start to use the social dilemma
perspective to observe things and I could ¡§see¡¨ many things
that I do not see before. For example, issues related to
team cooperation, strategic alliance, air pollution, over
lumbering, population control, recycling, even corruption,
could be analyzed using the social dilemma perspective.
Thinking about these issues becomes an automatic process of
my brain; I do not need to tell it to think, it thinks on
its own. It was this kind of ¡§obsession¡¨ and deep thinking
that produced many research ideas and insights to this
problem, and later I conducted many studies to find the
answers to the question and published many articles on this
topic.
In fact, many management scholars are ¡§obsessed¡¨ with what
they study. For example Jean Brett studies negotiation,
adopts the negotiation approach to other phenomena, and
constantly discovers the factors that would influence the
negotiation process such as individual characteristics and
cognition and cultural factors. Almost all of her published
articles is related to negotiation. Zhang Weiying is another
example; his ¡§obsession¡¨ with game theory is evident from
all of the books and articles he published. He uses game
theory to explain all kinds of problems existed in the
Chinese society such as personal property, law and
regulation, company reputation, and interpersonal trust, and
provide a lot of insights to the understanding of the nature
of the problems, and possible solutions.
Toshio Yamagishi is another scholar who is completely
passionate about his own research. His early research was
related to social dilemma, and proposed the structural and
motivational approaches as solutions to social dilemma.
Under the structural approach, he was the first to study how
the sanction system works to promote cooperation. Later he
moved back to Japan (from UW) and started to research the
differences in the trust mechanism between the Americans and
Japanese, and proposed a theory that is very different from
what Fukuyama suggested about why Japanese has high levels
of general trust. He posits that the high level of general
trust between the Japanese can be explained by the
sanctioning system in Japan. That is, there is closed social
network in the Japanese society, anyone who violates the
norm will be sanctioned (e.g., reputation loss). If you
remove such sanction by putting a Japanese person into a
group of complete strangers, the general trust level will be
dramatically reduced. I visited him in 2006 and had several
dinners with him, and he told me about his new experiment on
trust with so much excitement and enthusiasm. He is studying
the trust between people from different countries and
regions, for example, how much trust there is between a
mainland Chinese and a Chinese from Taiwan, between a
mainland Chinese and a Japanese, and between a Japanese and
a Chinese from Taiwan, and how that trust influences their
communication and behavioral interaction. He also showed me
his laboratory and asked me to go through his whole
experiment. Even thought he does not have animated facial
expressions when he talks to you, you could clearly feel his
passion inside. It is this passion that leads him to pursue
research for his life, to think independently, and to leave
his mark in the scientific endeavor.
Therefore, I conclude that independent thinking is a path to
outstanding scholarship. To elevate this idea to the
organization level, I feel that an extraordinary academic
association such as IACMR should also possess the spirit of
independent thinking. Of course, the manifestation of
independent thinking at the organization level will be
different from that at the individual level, here¡¦s what I
envision:
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It is an organization with paramount goals that will
evoke a strong sense of meaning for work and research in
its members
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It is an organization with high level of ethical
standards, unmoved by what is ¡§popular¡¨ or ¡§trendy¡¨, but
insist on doing good (not just not doing evil) for
knowledge creation and dissemination under any
circumstances
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It is an organization that promotes freedom of thinking,
encourages members challenge old ways of doing things,
encourages members to debate each other, learn from each
other, and creates and develops new theory and knowledge
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It is an organization that provides support and
resources to its members to help them develop and grow,
and become more useful to the society.
To some extent I feel that IACMR has been shaping into an
organization of those characteristics. Our motto is: source
of inspiration, spirit of service, and commitment to
excellence. Looking back, in the short 6-year history of
IACMR, every step we took, every decision we made, and
everything we did, was a result of following the motto; it
becomes the gene (or DNA) of IACMR. As the president of
IACMR, I take pride of what we do and what we have achieved
so far. And I would like to thank the dedication and support
from our executive team members and hundreds of volunteers.
Let us work together and work harder to get IACMR to the
next higher level!
Thank you!
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