To better understand national cultures, business leaders and scholars should consider culture from a Yin Yang perspective. Yin Yang, the indigenous Chinese philosophy, views cultural dimensions as having inherently opposite and paradoxical value orientations. Yin Yang suggests that all cultures share the same potential values, but simultaneously differ. Over time each has experienced unique learning that has yielded dynamic value orientations. In the age of globalization, the Yin Yang perspective on culture has important implications for companies and managers conducting business internationally.

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